Hasselblad, a company known mostly for making professional medium-format film and digital cameras, announced its plans to release a small mirrorless camera meant to bring the coveted Hasselblad name to a broader market. The project is dubbed "Lunar," possibly because it costs as much as a moon rock.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/oBuIFeyJzdU/hasselblads-ridiculously-expensive-mirrorless-camera-at-least-looks-the-part
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