We've already seen that the new Facebook Exchange for retargeted ads is delivering impressive results for advertisers. Now a startup called Perfect Audience aims to make those campaigns accessible to a broad range of startups, small ad agencies, and other advertisers. Co-founder and President Brad Flora says the current batch of ad companies offering access to Facebook Exchange are serving large advertisers — it usually takes a few days to learn how to use the product, and there's often a minimum ad buy. With Perfect Audience, on the other hand, anyone can run a campaign of any size. Source: http://feedproxy.google.com/~r/Techcrunch/~3/PiuyLHqJK2A/
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