We've seen some notable developments around mobile payments that turn handsets effectively into credit cards, credit card processors, reward point aggregators, and more. A new product out today could see the ranks of these services swell even larger: mobile marketing company Placecast is launching ShopAlerts Wallet, an HTML5-based, white-label service combining local offers and payments, which it wants to sell on to credit card companies, carriers and retailers to develop their own mobile payment wallets and loyalty services. PlaceCast says that this is service is the first of its kind, in that it ties location-based offers (the service Placecast is best known for) to mobile payments in a "turnkey", plug-and-play solution. Based on HTML5, the service works across all smartphone platforms, and is potentially easier to implement and use than a native app: "There’s no app to build for marketers, and no app for consumers to download," the company says. Source: http://feedproxy.google.com/~r/Techcrunch/~3/cLqwjezAiNc/
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